Geox introduced a new concept to the footwear industry which is the breathable Geox shoes. This concept evolved from the need to stop feet from overheating. Mario Moretti developed the idea of a shoe that allowed the feet to breathe by enabling air to circulate. Geox was able to master this design after several years of research. Geox shoes are the only shoes that will let your feet to breathe. Geox also offers style with comfort.